Revenue in the Orange Juice segment amounts to US$29.70bn in 2022. The market is expected to grow annually by 5.91% (CAGR 2022-2026). In relation to total population figures, per person revenues of US$3.90 are generated in 2022.
What is happening to the orange juice market?
In 2021, orange juice prices rose 13.8 percent, according to the USDA, and according to market research firm Nielsen, retail prices of orange juice have increased another 5.73 percent this month. The 2021 increase in orange juice prices was roughly twice the rate of increase in the cost of groceries.
What is the target market for orange juice?
Juices and juice drinks in this product line are aimed at children, women and older adults. Orange juices for heart health and some varieties with antioxidants for increased immunity are some of the new product examples reaching the market.
Why is orange juice sales declining?
A recent report has shown that the juice market in the United States is set to decline by 7% between 2016 and 2021, due to consumer concerns over high sugar content. The research by Mintel has show that sales are declining, with one in five juice buyers saying juice contains too much sugar to be considered healthy.
Is orange juice still popular?
America has fallen out of love with orange juice. Sales dropped almost every year for the last decade. Last year, orange juice sales hit their lowest level in at least 15 years, according to Nielsen. Over the same period, per-capita consumption fell roughly 40%.
Why are orange juice prices so high?
A revolving market isn’t unusual in the produce industry. Demand for orange juice waned ahead of the pandemic as consumers began to worry over the amount of sugar in fruit juices, but it quickly returned with the spread of COVID-19, Anciso said.
Are orange juice sales down?
In 2019, orange juice consumption in the United States had fallen to 2.25 gallons per capita, a 40 percent decline from 2010. The decrease in orange juice purchases is attributable to both demand and supply-side factors.
How do I market my juice business?
7 Simple Marketing Ideas To Promote Your Coffee, Smoothie, Juice or Dessert Shop
- Define Your Marketing Goals.
- Nail the Shop Promotion Basics.
- Offer Discounts Strategically.
- Be Easily Found Online.
- Make Every Day Special.
- Reward Repeat Customers.
- Share the Love Locally.
Who is the target market for juice?
The suitable target market of the products includes children, teenagers and older persons. It is intended for use by the entire population. As statistics shows that young children especially between the ages of 6 months and 8 years are very vulnerable to different diseases.
How do you promote orange juice?
Have a sampling plan in place and while juicing make sure to offer samples of the fresh squeezed juice. Sampling will increase your sales of juice. It is a good idea to keep the oranges chilled, this will provide your customers delicious chilled fresh orange juice. Always juice during peak shopping hours.
How popular is orange juice?
In 2020/21, an estimated 497,000 metric tons of orange juice (at 65 degrees brix) was consumed domestically in the United States. Over the last ten marketing years, domestic orange juice consumption has decreased substantially in the country.
Why is orange juice so popular?
This is why many ads use oranges as the main color. It is said that the orange color in restaurant can stimulate people’s appetite. Citrus fruits usually contains unique volatile essential oils. Their flavor are refreshing and pleasant, which can help relive stress and nervousness, especially for women.
How did orange juice become so popular?
But as farming became more industrialised and orange production went through an unprecedented boom, the question for marketers was, “What do we do with all the fruit?” Propelled by a celebrity-driven campaign spruiking its “health benefits”, canned orange juice began to be sold across all of America.
What brand is 100% orange juice?
Lakewood OJ is simply 100% juice from organic oranges, with no fillers and no preservatives.
What is the most popular orange juice?
Tropicana
Top 50 Scanned: Orange Juice beta
| Popularity | ||
|---|---|---|
| #1 | Orange Juice, Original No Pulp Tropicana | 110 Calories |
| #2 | Orange Juice, No Pulp Tropicana | 110 Calories |
| #3 | Orange Juice Tropicana | 140 Calories |
| #4 | 100% Pure Florida Orange Juice, No Pulp Tropicana | 170 Calories |
Which is more popular orange juice or apple juice?
According to a survey conducted in the United States in 2019, apple was the most appealing fruit juice flavor, with 69 percent of respondents claiming it was one of their favorite variations. Orange juice ranked in second place, with 63 percent.
Why are oranges 2022 expensive?
Orange juice sales surged during the pandemic and now prices are headed higher too. Citrus disease and unfavorable weather conditions have hurt orange crops over the past few years. The United States Department of Agriculture expects Florida to produce nearly 45 million boxes of oranges in 2022.
How Much Should orange juice cost?
At the start of 2016, 16 ounces of orange juice costed the U.S. consumer about 2.73 U.S. dollars. By the end of 2020, this figure decreased by 40 cents.
Is orange juice in short supply?
Orange juice sales surged during the pandemic and now prices are climbing too. Citrus disease and less than favorable weather conditions have hurt orange crops over the past few years. The crop shortage means there’s not enough supply to meet the demand.
Which state produces the most orange juice?
Florida
Florida produces more than 70 percent of the United States’ supply of citrus, with major export markets in Canada, Japan, France and the UK. In most seasons, more than 90 percent of America’s orange juice is made from Florida-grown oranges.
Where does most orange juice come from?
Brazil
Brazil makes and distributes more orange juice than any other country in the world, and it’s not even a close race—the country makes more than 50% of the world’s orange juice.